There’s a new car on the market: the Hyundai Accent.

It has some pretty nifty new features, like a touchscreen, a built-in projector, and a six-speed automatic transmission.

And while we all know Hyundai wants to keep the Accent affordable, its been selling them for more than five years now, according to an infographic created by the website

So why is this car getting so expensive?

We caught up with Hyundai’s senior product manager for car rentals, Adam Stoddard, to find out.